INTERNATIONAL SCIENTIFIC CONFERENCE OF BUSINESS ECONOMICS, MANAGEMENT AND MARKETING

ISCOBEMM 2017 – Book of Proceedings

ISCOBEMM 2017 Conference Proceedings

Dear readers!

It is my pleasure to present you with a collection of papers from the 2nd annual International Scientific Conference of Business Economics, Management and Marketing ISCOBEMM 2017 organized by the Department of Corporate Economy of the Faculty of Economics and Administration of Masaryk University and held in Zaječí, Czech Republic. After successful first year, our conference has grown in size and international importance and I believe that positive changes we implemented for this year’s edition (change of venue, scientific workshops etc.) will inspire you to attend our conference in the future and share your research with a broader audience.

The topic of this year’s conference was “Corporate Management vs. Upcoming Challenges”. Specifically, the participants covered tracks of Finance and Economic Analysis, Human Resource Management, Marketing, Innovation, Business and Management and Social Issues of Today’s Business. Participants from numerous universities from the Czech Republic, Poland, Slovak Republic and Austria were accompanied by researchers from more distant countries like Algeria and China. These proceedings present their latest findings and I hope you will find them as inspirational as direct attendants of the conference.

I wish you pleasant reading.

Petr Suchánek
Head of the Department of Corporate Economy

Book of Proceedings – ISCOBEMM 2017