INTERNATIONAL SCIENTIFIC CONFERENCE OF BUSINESS ECONOMICS, MANAGEMENT AND MARKETING

ISCOBEMM 2016 – Book of Proceedings

ISCOBEMM Proceedings indexed in Web of Science (WoS)

Dear all,

It is my pleasure to present you with a collection of papers from the 1st annual International Scientific Conference of Business Economics, Marketing and Management (ISCOBEMM 2016) organized by the Department of Corporate Economy at the Faculty of Economics and Administration of Masaryk University in Brno, Czech Republic. The topic of this year’s conference was Enterprises after the Financial Crisis, particularly Challenges and Solutions for the Industry 4.0; however, the scope of conference participants’ papers was much wider, as it covered topics such as customer satisfaction, business performance, foreign direct investment, business environment, family business, industrial development, gender and personality traits in innovations, social business and others. I am proud that our conference was really international with participants from more than five countries from Europe and Asia.

These proceedings present the latest scientific findings in the mentioned area, which makes me believe that you will find reading it helpful and inspirational for your further scientific and research activities. Also, I would like to use this opportunity to invite you to attend another (the second) year of this conference, which is to be held next year.

I wish you pleasant reading.

Petr Suchánek
Head of the Department of Corporate Economy

Book of Proceedings – ISCOBEMM 2016